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Watch spotlight: the iconic omega seamaster

The iconic Omega Seamaster was first released in 1948 – the same year the Olympic Games were hosted in London. This was also the third time Omega was named the timekeepers of the Games, and marked the brand’s 100th anniversary.

The Omega Seamaster was created for customers with the goal of producing a wristwatch that could be used on land and sea. The design was inspired from the waterproof wristwatches that were manufactured for the British military in World War II.

While this was not Omega’s first diver watch, it was the first timepiece to feature their distinct O-ring gasket which improved its water resistance, allowing the Seamaster’s case to remain intact even at depths ranging up to 60 meters and in temperatures up to -40 degrees Celsius.

In fact, Omega was so confidant in their design that they attached the Seamaster to the outside of an aircraft and flew it over the North Pole in 1956 to show off the watch’s impressive durability.

Today, Seamasters can be found in an assortment of styles – from solid gold dress watches to stainless steel designs for dive watches.

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Omega has released different variations of the Seamaster over the years, with some of the most memorable watches produced during the 1950s-1990s.

In 1957, Omega created a line of watches specifically for scuba diving enthusiasts – the Omega Speedmaster, the Omega Railmaster and the Omega Seamaster 300.

Even celebrated oceanographer Jacques Cousteau’s and his team sported Omega Seamaster 300 watches during their experiments on the ocean floor in the Red Sea, in 1963.

Jacques is not the only famous fan of Omega’s Seamaster watches. In 1990, the Omega Seamaster was selected to be the watch of James Bond. This took some careful maneuvering, especially since in the James Bond books the intelligence officer wore a Rolex watch, and even author Ian Flemming liked to accessorize with Rolex timepieces.

Yet, thanks to Omega’s work with the British military, the Omega Seamaster became the watch of James Bond – appearing in 1995’s “Golden Eye,” 1997’s “Tomorrow Never Dies,” 1999’s “The World is not Enough,” and 2002’s “Die Another Day.”

Omega even released a special edition Seamaster 300 for 2015’s “Spectre,” thanks to the brands 20-year-long partnership with the film franchise.

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And in 2012, Omega reclaimed their spot as the timekeepers of the Olympic Games and returned to the London Olympics, releasing a limited-edition Omega Seamaster 1948 Co-Axial London 2012 inspired by their original London Olympics 1948 design.

Thanks to its special place in history and its iconic involvement in film and sports, the Omega Seamster is a watch that is to be worn, enjoyed and collected for generations to come.